Dickies

Strategy, Art Direction, Copywriting, Video Production

Honoring the roots that built an icon.

Since 1922 Dickies workwear has been a force in farming, construction, military, skateboarding, hip hop and even high fashion. While Dickies has fully embraced and celebrated their myriad of fans in many sectors, they have an opportunity to take a step back and appreciate those who helped elevate the brand.

Strategy: Celebrate the visionaries of Dickies history.

Tagline: We’ve seen it all.

Team: Josh Stephens