Veo Strip

Art Direction, Brand + Visual Identity, Graphic Design, Strategy

ENDURANCE + OBSESSION

For this sports performance startup, I created a gritty, high-energy visual identity to win over endurance athletes under 30. As contracted Art Director, I led photoshoots, designed key assets, and overhauled the brand around a strategy I called “endurance and obsession” — raw, relentless, and aspirational, embodying intensity, drive, and ambition.

Photography: Baden Rogan & Tatiana Duenas