IHG Army Hotels

Social Strategy, Art Direction, Copywriting

Turning a forced move into a warm welcome.

Military families don’t choose their next city, but we made their stay at IHG Army Hotels feel intentional. Our strategy shared local travel tips and highlighted hotel amenities through engaging, incentive-driven content — helping families feel connected and excited about their new surroundings.

Team: Nina Jao, Sarah Dickerson, Julia Green